Covenant is a talent consulting group, assisting in areas of booking, marketing and management.  Our goal is to provide undeveloped and seasoned talent the direction and resources needed to achieve and maintain lasting success in the entertainment industry. Our staff is comprised of experienced professionals in the fields of music, film and theater…with a wealth of knowledge in the areas of show production, promotions, producing, writing, directing, music publishing, artist development, etc…

We rely on that industry experience when guiding our clients career, we help our clients to avoid the pitfalls and amateur mistakes that can hinder or completely derail a profitable career. We consider the short-term effects as well as the long-term effects when advising. Our clients success is our success, and we look forward to continuing relationships and generating new opportunities for the talent of today and tomorrow.

Covenant is a brainchild of New Creations Enterprises that was founded in 1987 by Panamanian producer Michael Ellis at 47 Charles St. New York, NY. New Creation was the first label to service the artist in all aspects from development to production to promotion, making the Artist a number one name brand in the industry worldwide. Michael Ellis is the founder of the Reggeaton Movement, pioneer of Spanish Reggae, MTV Video Award Winning Producer, La Gaviota de plata award winning producer in Vinas del mar Chile, 3 Time Grammy Award winning Producer, Billboard Award Winning Producer, 4 Time Premiolo Nuestro Award Winning Producer, etc.

Michael Ellis is responsible for the genres RegRapBlues, Reggaeton and Spanish Reggae. Other titles from the Spanish Reggae genre includes “The Best of Spanglish Reggae Vol. 1″ produced in Creation Studios in 1998 by Michael Ellis and Derrick Barrnett, also with this release given birth to the term “Spanglish” created by Michael Ellis meaning a mixture of English and Spanish lyrics. Michael Ellis changed the way music was done in this industry. The first tune coming from ragga to reggae was “Pop A Top” produced and engineered by Lynford Anderson in Jamaica, our movement came from Jamaican Dancehall and lovers rock, we have to give credit to Yellow Man, Flowergun, Admiral Bailey, Bob Marley, Supercat, Shabba, Cutty Ranks, Nicodemus, etc…

My father took the movement to Puerto Rico, where he named the movement “Reggaeton” but he had marketed the music in America, Mexico and Santo Domingo before he took it to Puerto Rico. He licensed his product to prime entertainment for one year, where Vico C was one of their artists, (Vico C had previously heard the music in Santo Domingo and asked his manager to contact my father). Lisa M was one of his dancers, Pesos was also one of their artists. My father was the first to do a Reggaeton show in Puerto Rico along with Prime Entertainment in 1989 featuring artists, El General – (“Tu Pum Pum , Te Vez Beuna & Son Bow”), Killer Ranks – (“Hombre Murio”), Vico C, Rude Girl, Profeta, Jam, Special Ed, Smooth The Hustler and Howie Irie – (“English & Espanol”).

Michael Ellis promoted and marketed Reggaeton to the world with the help of Freddy Beras Goico (Santo Domingo), Hector Marcano (Puerto Rico), El Show de La Condesa (Purto Rico), Tony Pabone (Ritmo Records), Nando Alvarechi (Radio Personality), Luis Pisterman (Former Vice President of WEA Latina), Eddie Batiste, DJ Gungui Rivera, Denis The Menace, Phillip Smart, DJ Sting, Sly and Robbie, Computer Paul, Charles Richards, Michael McDonald, DJ Lee Majors, DJ Waggy T, Bobby Konders, Bobby Reese, DJ Prince Ice, Bobby Brown, Gil Bailey, Clinton Lindsey, Steve Power, Don Francisco, El Bacan Bacan (TV Show Host), Irie Myrie, Raphael “folfo” Camacho, Specialist Dillon, Andre Holiman, Chubby Jimenez, Chino Estrella, Father Barney, Davhed Levy, George Lewis, Paul Marshall (Entertainment Attorney), Don King (Promoter), Mel Haber (Owner of Sun Finance), Luis Del Busto (Radio Programmer), Andre Carson (Radio Programmer), Carlos Marine (Ecuador), Mario Villacorta (El Salvador), Donna Tonaso (Nicaragua) and Jesus Lopez (Former VP of Latin North America at BMG International).

The credit belongs to these people and some that were not mentioned, that helped make the Reggaeton Movement possible. Again “Reggaeton” means “Big Spanish Reggae Movement” promoted around the world. My father never cared about credit but all of his creations are documented in the Library of Congress as well as licensed and protected through Michael Ellis’ Counselor & Attorney Paul Marshall. It was a movement of unity by the sound of music, so that Latinos today can have an identity.

New Creation 45 Record – Son Bow (El General) Produced by Michael F. Ellis

New Creation 45 Record – El Pare (El General) Produced by Michael F. Ellis

First Rerengue Bash, October, 22nd 1993 – City Auditorium – Colorado Springs, CO – Presented by Michael Ellis (New Creation)
THE JOURNEY (The True Story of Michael Ellis)
First Reggeaton Jamfest, November 30th 1990 – Biltmore Ballroom – New York, New York – Created by Michael Ellis (New Creation)
1991 – EL GENERAL – MUÉVELO CON EL GENERAL (New Creation Enterprises / BMG / RCA / MKE Entertainment)
PRODUCED BY: MICHAEL ELLIS
Listen
1992 – EL GENERAL – EL PODER EL GENERAL (New Creation Enterprises / BMG / MKE Entertainment)
PRODUCED BY: MICHAEL ELLIS
Listen
1993 – EL GENERAL – ES MUNDIAL (NEW CREATION ENTERPRISES / BMG / MKE ENTERTAINMENT)
PRODUCED BY: MICHAEL ELLIS
Listen
1992 – KILLER RANKS – KILLING YOU SUAVE (NEW CREATION ENTERPRISES / WEA /WARNER MUSIC INTERNATIONAL / MKE ENTERTAINMENT)
PRODUCED BY: MICHAEL ELLIS
Listen
1998 – EL MAYORAL – EL VULCAN (Istmo Music / MKE Entertainment)
PRODUCED BY: MICHAEL ELLIS
Listen
1998 – EL MAYORAL – EL VULCAN (Istmo Music / MKE Entertainment)
PRODUCED BY: MICHAEL ELLIS
Listen